companies have product-market fit and have raised early rounds of funding to grow. Traction
companies show real momentum and rapid growth. Flywheel
companies are potential winners in a key market with significant funding. Rocketship
companies have enough leadership in an important market to scale out their organizations more like a mature company. Winner
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©2017 Revel One - Data Sources include: Revel One research & analysis, Crunchbase, Angel List, and Glassdoor
Traction companies have product-market fit and have raised early rounds of funding to grow.
Marketing channels are still being explored and developed.
You can impact on strategy, wear multiple hats, and try new things, but need to be comfortable with less structure and rapid change.
They offer equity with higher upside and risk.
Flywheel companies show real momentum and rapid growth.
They are past business model risk and are developing structure to support repeatable and scalable growth with roles beginning to be more defined.
They have enough funding for some near term security. They may be candidates for an early stage acquisition, but have hurdles to clear before growing into a stand-alone leader.
Rocketship companies are potential winners in a key market with significant funding.
They have the potential to be billion dollar companies. Your equity slice will be small, but potentially valuable and less risky.
With hundreds or thousands of employees, your role is likely to be specialized. There could be growing pains as they develop structure, but there are opportunities for rapid advancement and their brand value on your resume is high.
Winner companies have enough leadership in an important market to scale out their organizations more like a mature company.
Roles now fall into “traditional” functions and and process and resources are in place. The company is working to stay innovative and nimble.
Some of these companies are public and others have raised massive growth rounds pre-IPO.